Cameron Henkes
Player-Coach, 0-to-1 Product Builder, Byron Bay, Australia
Player-coach who builds product functions from 0 to 1. I design, I code, and I push directly to production. Over 8+ years I've shipped products across government (25.3M users), healthcare, fintech, and enterprise AI, always staying hands-on while leading cross-functional teams. My work sits at the intersection of design craft, data science, and AI implementation: products that feel effortless while delivering measurable impact. I call this approach Experience Flow.
Selected Work
Case studies across design craft, AI product delivery, and measurable business impact.
Strike Analytics: Building an AI Product from 0 to 1
Co-founded AI platform. Architected ML framework reducing insight generation from 24 hours to 1 hour. Built and led team of 11 across four countries.
Taxfix: Experience Flow in Regulated Fintech
Achieved 44% opt-in rate for a complex German tax process while working remotely from Australia. Reduced support inquiries by 32%.
Healthcare Visualisation: Building a Design Function from Scratch
Reframed the problem from acquisition to activation. Increased provider confidence by 35% and patient understanding by 42%.
Sesame: Revenue Through Cognitive Load Reduction
3% conversion improvement (4.2% mobile) that helped thousands more people access healthcare. 22% quarterly revenue increase.
AI Digital Advisor: Multi-Agent System for Insurance Comparison
Designed and delivered a multi-agent AI advisory system for a major insurance platform (4.5M users). Research-driven experience design, production evals, guardrails, and human handoff, with a 5-person squad.
Experience
Leading product design across Emesent's software portfolio including Omnimap and Aura. Managing design function while partnering with engineering, product, and customer-facing teams to deliver enterprise solutions for mining, infrastructure, and defence.
Consulting practice accelerating founders and product teams through psychology-driven design and AI implementation. Specialising in converting complex problems into seamless experiences with measurable business outcomes.
Co-founded AI platform from zero to production. Built and managed team of 11 across four countries. Architected ML framework reducing insight generation from 24h to 1h, addressing a $1.3 trillion market inefficiency.