Cameron Henkes

Local time — ··:·· Brisbane, AU.

Player-coach product designer. I design, I code, and I push directly to production — across government, healthcare, fintech, and enterprise AI.

Player-coach · 0-to-1 product builder · Brisbane, AU

I design, I code,and I ship to production.

44% opt-in at Taxfix against a 20% target. A startup that ran out of money. All of it here, told honestly.

EmesentTrimbleTaxfixSesameStrike AnalyticsPathfindrBarmincoQMW IndustriesAvanadeAustralian Taxation Office

Selected Work

Case studies across design craft, AI product delivery, and measurable business impact.

Strike Analytics: 13 Pivots, Zero Revenue, and the Method That Survived

Strike Analytics: 13 Pivots, Zero Revenue, and the Method That Survived

0-to-1, AI/ML, Startup

Taxfix: Building a Feature for Users I Couldn't Interview

Taxfix: Building a Feature for Users I Couldn't Interview

0-to-1, Cross-Cultural Research, Regulated Fintech

Sesame: Proving Market Demand Before Building the Infrastructure

Sesame: Proving Market Demand Before Building the Infrastructure

Growth, A/B Testing, Market Expansion

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Index

Every role, 2017 — now

2025 - NowSenior Product Designer (Product Design Lead) at EmesentEnterprise Software · Design Systems · AI/ML · Mining & Defence
2022 - NowFreelancing Product DesignerConsulting · AI Implementation · Experience Flow · 0-to-1
2023 - 2025Co-Founder & Head of Product at Strike AnalyticsAI/ML · 0-to-1 · Python · Team Leadership2021 - 2022Senior Product Designer at SesameHealthcare · Conversion Optimisation · Service Design · HIPAA2020 - 2021Senior Product Designer at TaxfixCross-Platform · Design Systems · DesignOps · GDPR
2017 - 2020Experience Design Consultant at AvanadeGovernment · Design Systems · WCAG · Security Clearance
Notes

Writing

7 July 2026On UI craftCuriosity is where craft comes from. A working designer's notes on typography, shadows, widths, brand personality, and the one thing AI still can't do to a screen.
Stack

The tools behind the work

Prototype-first. Figma for direction, code for validation — concept to testable prototype in about four hours.

Read the full methodology →
Design
FigmaPaperStorybookFigJamDesign Tokens
Build
Claude CodeCursorReactTypeScriptNext.jsTailwindPythonThree.js
Research & Measure
MixpanelHotjarUserZoomProductboardA/B Testing