Detail

Craft

Interfaces, motion, and the details that don't fit in a case study.

Strike Analytics discover view surfacing team insights with supporting survey evidence

Strike — discover

The insight surfaced first, the evidence behind it one click away.

Sesame mobile landing page for skin care in Houston

Sesame — regain control

Care sold the way people actually search for it: by the problem, not the speciality.

Unauthenticated landing page for a microbiome testing platform

Microbiome testing — the front door

Explaining a microbiome test to someone who has never heard of one.

Taxfix success screen showing a 1,024 euro refund

Taxfix — the payoff

€1,024 back. Every screen before this one exists to earn it.

CompareClub AI digital advisor in production, aligned with brand

CompareClub — AI digital advisor

The production build: an AI advisor that sounds like the brand, not like a model.

Sesame clinician profile for Dr Mitchell Kohl with pricing and reviews

Sesame — the clinician

Price, distance and reviews on one card. The three things people actually decide on.

Apple Watch showing the estimated Taxfix refund

Taxfix — on the wrist

The refund, reduced to the one number that matters.

Strike Analytics planning timeline showing project delays and opportunities

Strike — planning

A timeline that shows the delays before anyone has to admit to them.

Taxfix prompt telling the user they are finished for now

Taxfix — finished, for now

The hardest screen in the flow: telling someone to stop and wait, without losing them.

Sesame email telling the patient their lab results are available

Sesame — lab results

"Everything is perfect" — the sentence the whole product is built to deliver.

Subscription analytics dashboard showing revenue, churn and cohorts

Subscription analytics — the metrics

Revenue, churn and cohorts on one screen, without making it a spreadsheet.

Sesame referral email from Dr Jane Smith with itemised lab pricing

Sesame — the referral

A doctor's recommendation, with the price attached before you have to ask.

Microbiome test report visualisation

Microbiome testing — the report

The visualisation that had to satisfy a scientist and a patient at once.

Apple Watch showing an incoming Sesame telehealth appointment

Sesame — the appointment

A telehealth call answered from the wrist.

CompareClub AI advisor conversation on mobile

CompareClub — on mobile

The advisor conversation where most of it actually happened.

Taxfix camera view scanning the activation code

Taxfix — scanning the code

The handoff from a government letter to the app, in one camera frame.

Apple Watch showing a gut-health check-in

Microbiome testing — on the wrist

A gut-health check-in, small enough to actually do.

Apple Watch comparing this year's Taxfix refund with last year's

Taxfix — year on year

This year against last, without opening the app.

Apple Watch showing a Strike Analytics signal

Strike — on the wrist

The one signal a lead actually needs between meetings.